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FOLVEN
- Client
- FOLVEN, a Fidelity Endeavor brand
- Sector
- DTC hair-care brand
- Languages
- English, Bahasa Malaysia, Simplified Chinese
The problem
A new hair-care brand launching direct to consumer, with a twelve-week routine to explain and strict rules on what it may claim. The site had to feel premium, read clearly in three languages, and keep every sentence cosmetic.
What we built
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A hero that sets the tone in one frame
A full-bleed product scene with a large serif headline, so the brand reads as considered before a word of copy.
-
A kinetic marquee with a pause control
The brand's promises run as a slow two-line marquee. Visitors who prefer stillness can stop it.
-
Three languages, one layout
English, Bahasa Malaysia and Simplified Chinese share the same grid, so no version feels like an afterthought.